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Marketing to the Invisible Investor (Second Edition)

by Paul Das

How do you reach the investor you never see?

This is the question that plagues the 21st century fund manager.

In a world that's moved rapidly from face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion – and lots more this book is required reading for anyone in the fund marketing sector.

Decisions Over Decimals

by Paul Magnone, Christopher Frank, Oded Netzer

Now that leaders have reams of data, why aren't they making better decisions?

Because they either denounce the data and trust their gut or they find out too late that perfect data doesn't lead to perfect decisions. Instead, what leads to a great decision is a balance of information and intuition.

Decisions Over Decimals: Striking the Balance Between Intuition and Information provides a roadmap for effective decision making that calls for human intuition to join forces with data instead of replacing it.

The authors have combined theory and practice to design a framework and a set of tools called Quantitative Intuition™ which shows how to blend information, intuition, and experience for better outcomes.

The Money Hackers

by Dan Simon

A Financial Revolution Led by Technologists, Not Bankers.

How a group of misfits took on Wall Street and changed finance forever?

Daniel P. Simon has watched the fintech revolution as it developed, helping some of its biggest players along the way. In The Money Hackers, Daniel shares the untold stories of the leaders of the fintech revolution.

You probably don't think twice about paying for Starbucks with ApplePay or depositing a check on your bank's mobile app. But let us not forget the days, not long ago, when cash was king and trips to the ATM were as frequent as ones to the grocery store. The rapid evolution of digital transactions in recent years has been so transformative, it's almost impossible to remember life without it.

The Money Hackers will help financial insiders as well as curious observers understand fintech—what it is, why it emerged when it did, who some of its players are, and how it will affect our lives in the years to come.